Direct Booking Website Checklist for Small Hotels

Direct bookings save commission and give you the guest relationship. Your website has to be as easy to use as the platforms.

Essentials

• Booking engine with live availability, synced with your channels
• Clear prices including taxes
• Real photos and an honest description
• Contact details: phone, email, address map

Trust and legal

• Privacy policy (GDPR) and cookie consent
• Terms and cancellation policy
• Secure HTTPS checkout

Performance

• Fast on mobile
• Google Business Profile links to the site

Official sources

• GDPR (EUR-Lex)

Last reviewed 29 October 2026. This guide is general information, not legal or tax advice. Check the linked official sources for your case.